Letter from Tony, Magazine Article

FFTM: December 2024 | Letter From The Publisher Tony Cianci

This magazine you are reading represents a brand-new beginning to Full Throttle Magazine & Multi-Media. To some people this is dumb and stupid, to others, it is the obvious next step towards being the media to come to when you want information on what is going on in the motorcycle community is Florida and beyond. We will no longer have a monthly printed issue of Full Throttle – it will be read completely online on our website. We are still producing a monthly magazine, but it will be completely read online! The first question is probably why? There are multiple answers to this question so let’s start with price. The average cost per magazine when I started working with Full Throttle and my dad (Paul Allen) in 2000 was around $0.50 per magazine (Fifty cents) this past issue that was printed (Nov 2023) cost over $2 per free magazine we hand out. And not all the copies we put on the shelves are being picked up by people. Most come back to our office and find their way to the dumpster. Now I’m not in business to throw away money. Yet every American person has a cell phone in their hand and has an email or is on Facebook or Instagram or some form of app. We will push our digital copy so you can read it in your hands while on your cell phone for FREE!.! You are already looking at it.

We will be creating BRAND NEW content daily! We will not be sharing other people’s funny stuff they post or pictures they took. We will be what they call “CONTENT CREATORS”.

All our content will be shot raw and edited for your consumption. We will be doing a lot of Video podcast with influential people in the state of Florida and the motorcycle community. We are going to sit down and get to know the people behind the scenes and the people in the spotlight.

We are building a CRUISING CALENDAR that will have all the upcoming events in the state of Florida and beyond. We will list all the Nations events across the states, and all the great events happening here in Florida. We will be the website you want to visit to find out, “What’s the next big event?” Because that’s what everyone wants to know! Our advertising prices have dropped, and you are going to get more for your advertising dollars. If you buy an ad with us, it will now be posted multiple times on our social media pages, on our weekly email blast and talked about on our live video podcasts. MORE FOR LESS!!! More advertising for Less Money!

We are here to help events be successful and help people know where to go and what to do. We will be recapping events and showing more pictures and videos from events that have happened. We will have all the information you need to plan your next riding weekend. We are going FULL THROTTLE for our readers.

We are looking for people to interview and to do video podcasts with, we are also looking for product reviews. If you have a product and would like us to review it contact us and let’s start a plan. We will make videos of us trying out your product and others and seeing what the people say. We are bringing on a video team who will capture and create new videos we will be sharing with you weekly. We will be videoing bike nights and poler runs and all over the state of Florida, not just the Tampa Bay Area.

We are looking for 10 Partners to work within 2024 to make your business a huge success!!! On the page across from this one is our 12-month business partnership. I say partnership because you will be our partner for the entire year of 2024. We will make you commercials, you get (3)

5-minute video podcasts over the year, you will get a Full-Page ad in each issue that is created and published online, banners on our website and on our weekly email blast with links to your website as well as boosted posts on our social media pages.

This is very new for us here at Full Throttle Magazine and Multi-Media so if you have any questions, please feel free to ask us. We are excited as we know this new venture is going to be able to reach new customers and readers across the state of Florida and beyond. I hope you all have a very happy and Merry Christmas and a Happy New Year.

Be safe, be smart and don’t drink and ride and l’ll see you in December!

Author

Tony Cianci

Tony Cianci, widely known as "Chief Cupcake," is the vibrant Owner and Editor of Florida Full Throttle Magazine, a revered publication in the motorcycle realm. Originally from Toledo, OH, Tony migrated to the West Coast of Florida after completing high school, later pursuing his education at St. Petersburg College. With a background in magazines and advertising gleaned from his family's business, PAC Publishing, Tony acquired Full Throttle Magazine in 2013, catalyzing its evolution into a nationally recognized brand. Under his stewardship, the magazine expanded its reach beyond Florida, organizing acclaimed events such as bike nights, concerts, poker runs, and bike shows. Tony's unwavering dedication and visionary leadership have cemented Full Throttle Magazine's position as a premier resource for motorcycle enthusiasts nationwide.
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Tony Cianci, widely known as "Chief Cupcake," is the vibrant Owner and Editor of Florida Full Throttle Magazine, a revered publication in the motorcycle realm. Originally from Toledo, OH, Tony migrated to the West Coast of Florida after completing high school, later pursuing his education at St. Petersburg College. With a background in magazines and advertising gleaned from his family's business, PAC Publishing, Tony acquired Full Throttle Magazine in 2013, catalyzing its evolution into a nationally recognized brand. Under his stewardship, the magazine expanded its reach beyond Florida, organizing acclaimed events such as bike nights, concerts, poker runs, and bike shows. Tony's unwavering dedication and visionary leadership have cemented Full Throttle Magazine's position as a premier resource for motorcycle enthusiasts nationwide.

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